Get started free
#1 AI Product Research Platform
Research-grade AI, at every step. Not just a GPT wrapper.
Launch AI interviews with real participants. Every response analysed, scored, and stored automatically. Surface evidence-backed insights in seconds. Research-grade AI across your whole workflow.
Trusted by 10,000+ research & product teams
4.7
4.9
CONDUCT
Three ways to run research with AI
Each method is designed around AI from the ground up. Every session feeds the same evidence scoring and the same compounding knowledge base.
See it in action
AI user interviews
Adaptive conversations that probe deeper. 18 languages. 24/7. Hundreds of sessions in parallel. Every session processed through the same evidence pipeline the moment it ends.
I noticed you paused before selecting the fare. What was going through your mind at that point?
50 interviewsin progress...
AI live website testing
Participants complete real tasks on your live site. Screen activity is captured alongside what they said, so behaviour and attitude are analysed together.
AI prototype testing
Participants move through your Figma prototype. Every interaction is connected to what they said about it. Not just what they clicked, but why.
“Alright, I’m trying to add a return flight...”
Misclick
Click ‘One-way’
Goal screen reached
SYNTHESIZE
Ask a question, surface insights with evidence
Your research doesn’t sit in slides. Ask a question in plain language. Get findings with the exact quote, the participant who said it, and the video timestamp. If the evidence doesn't exist, it won't make something up.
See it in action
Ask any question
Just ask in plain language. Askable AI interprets the question, applies relevant filters across your studies, and returns findings with evidence.
Why are people really leaving their banks?
All studies
Surface findings
Every answer comes back with rich findings backed by evidence. Citations, direct quotes, video clips, and participant context attached to each one.
98 mentions • 84 participants
Last mention 2 days ago
Neo bank users confess they’d go back to traditional banks if they had similar mobile app.
126
Dive into the evidence
Every finding links to the participant who said it, their profile, the exact quote, and the video clip. Trace any claim back to the source in one click.
0:10 / 0:31
J
Jennifer
0:21
“It made me disappointed in that bank and I didn't want to use them no more.”
40, Kalamazoo • Finance banking Industry • August 15
D
David
0:32
"Very, very frustrating and somewhat p***** off."
42, Brisbane • Finance banking Industry • July 22
S
Shawna
0:32
“I was defeated. I didn’t know what I was going to do
39, Ogdensburg • Finance banking Industry • June 8
Helen G
0:32
“I started searching for 'family-friendly hotels near beach' and got overwhelmed with 847 results. Each one claims to be 'perfect for families' but the reviews tell completely different stories. I spent 3 hours comparing and I'm still not confident I'm choosing the right place.”
28, Perth • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Melbourne • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Brisbane • User Experience Deep Dive • June 8
Load more...
WHAT MAKES ASKABLE AI DIFFERENT
Most AI gives you an answer. Ours shows its working.
Ask a question and get structured findings with evidence. Every finding traces back to a real person, a real quote, and a real moment. All verifiable. Across every study your team has ever run.
Get started free
Henry J
55 • New York, US
M • Married • Full-time
Gloria H
25 • Austin, US
F • Single • Part-time
“Free returns make a big difference to me.”
It know who’s talking
Every finding is tied to a verified participant profile. Demographics, screening responses, and qualification criteria attach automatically the moment someone speaks.
1x
0:09 / 1:25
View transcript
Ah here’s my account, that feels intuitive
(Misclick)
It sees what they did
The system captures what participants did on screen, not just what they said. Every click, scroll, and hesitation connected to the words around it.
Spontaneity
88%
Specificity
72%
Novelty
95%
Clarity
82%
Behavioural grounding
90%
Evidence is weighted
Screening responses are attached to every finding. Someone who answered that they shop online daily and someone who answered that they rarely do are never treated as the same voice.
THE KNOWLEDGE BASE
Every study builds on the last.
Most research expires the moment the presentation ends. Askable builds a knowledge base that compounds.
Within a study, themes from session one cross-reference with session thirty. Across studies, the 500th enriches all 499 before it.
Get started free
Theme
Specific fee language builds customer confidence
Explicit statements about hidden chargers influence customer trust in banking services
Overall quality 85%
Spontaneity
88%
Specificity
72%
Novelty
95%
Clarity
82%
Behavioural grounding
90%
100+ evidence
24 connected studies
The backbone for enterprise teams
<60 sec
to surface insights with evidence
97.8%
participant show rate
<48hrs
brief to insights
99.99%
system uptime
Get started free
Built on trust,backed by results
4.7/5
5/5
5/5
"What are these bigger questions that we have around the broader topic? We can start to get those earlier answers. So when we go to the table to start crafting a research session, we have a lot of those things answered."
Jared
Design Research, Major US Bank
“The ability to click through and verify. That's what makes it trustworthy. You can always go deeper. That transparency is everything.”
Lauren
Research Lead, University Research Centre
Enterprise ready from day one. Your CIO will love us
27001
27701
GDPR
COMPLIANT
AICPA
SOC 2
CCPA
COMPLIANT
Scale research output with the most trusted AI platform
Get started free
#1 AI Product Research Platform
Research-grade AI, at every step. Not just a GPT wrapper.
Launch AI interviews with real participants. Every response analysed, scored, and stored automatically. Surface evidence-backed insights in seconds. Research-grade AI across your whole workflow.
Trusted by 10,000+ research & product teams
4.7
4.9
CONDUCT
Three ways to run research with AI
Each method is designed around AI from the ground up. Every session feeds the same evidence scoring and the same compounding knowledge base.
See it in action
AI user interviews
Adaptive conversations that probe deeper. 18 languages. 24/7. Hundreds of sessions in parallel. Every session processed through the same evidence pipeline the moment it ends.
I noticed you paused before selecting the fare. What was going through your mind at that point?
50 interviewsin progress...
AI live website testing
Participants complete real tasks on your live site. Screen activity is captured alongside what they said, so behaviour and attitude are analysed together.
AI prototype testing
Participants move through your Figma prototype. Every interaction is connected to what they said about it. Not just what they clicked, but why.
“Alright, I’m trying to add a return flight...”
Misclick
Click ‘One-way’
Goal screen reached
SYNTHESIZE
Ask a question, surface insights with evidence
Your research doesn’t sit in slides. Ask a question in plain language. Get findings with the exact quote, the participant who said it, and the video timestamp. If the evidence doesn't exist, it won't make something up.
See it in action
Ask any question
Just ask in plain language. Askable AI interprets the question, applies relevant filters across your studies, and returns findings with evidence.
Why are people really leaving their banks?
All studies
Surface findings
Every answer comes back with rich findings backed by evidence. Citations, direct quotes, video clips, and participant context attached to each one.
98 mentions • 84 participants
Last mention 2 days ago
Neo bank users confess they’d go back to traditional banks if they had similar mobile app.
126
Dive into the evidence
Every finding links to the participant who said it, their profile, the exact quote, and the video clip. Trace any claim back to the source in one click.
0:10 / 0:31
J
Jennifer
0:21
“It made me disappointed in that bank and I didn't want to use them no more.”
40, Kalamazoo • Finance banking Industry • August 15
D
David
0:32
"Very, very frustrating and somewhat p***** off."
42, Brisbane • Finance banking Industry • July 22
S
Shawna
0:32
“I was defeated. I didn’t know what I was going to do
39, Ogdensburg • Finance banking Industry • June 8
Helen G
0:32
“I started searching for 'family-friendly hotels near beach' and got overwhelmed with 847 results. Each one claims to be 'perfect for families' but the reviews tell completely different stories. I spent 3 hours comparing and I'm still not confident I'm choosing the right place.”
28, Perth • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Melbourne • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Brisbane • User Experience Deep Dive • June 8
Load more...
WHAT MAKES ASKABLE AI DIFFERENT
Most AI gives you an answer. Ours shows its working.
Ask a question and get structured findings with evidence. Every finding traces back to a real person, a real quote, and a real moment. All verifiable. Across every study your team has ever run.
Get started free
Henry J
55 • New York, US
M • Married • Full-time
Gloria H
25 • Austin, US
F • Single • Part-time
“Free returns make a big difference to me.”
It know who’s talking
Every finding is tied to a verified participant profile. Demographics, screening responses, and qualification criteria attach automatically the moment someone speaks.
1x
0:09 / 1:25
View transcript
Ah here’s my account, that feels intuitive
(Misclick)
It sees what they did
The system captures what participants did on screen, not just what they said. Every click, scroll, and hesitation connected to the words around it.
Spontaneity
88%
Specificity
72%
Novelty
95%
Clarity
82%
Behavioural grounding
90%
Evidence is weighted
A statement volunteered unprompted carries more weight than a response to a leading question. Strong evidence drives conclusions. Weak evidence doesn't.
THE KNOWLEDGE BASE
Every study builds on the last.
Most research expires the moment the presentation ends. Askable builds a knowledge base that compounds.
Within a study, themes from session one cross-reference with session thirty. Across studies, the 500th enriches all 499 before it.
Get started free
Theme
Specific fee language builds customer confidence
Explicit statements about hidden chargers influence customer trust in banking services
Overall quality 85%
Spontaneity
88%
Specificity
72%
Novelty
95%
Clarity
82%
Behavioural grounding
90%
100+ evidence
24 connected studies
The backbone for enterprise teams
<60 sec
to surface insights with evidence
<48hrs
brief to insights
99.99%
system uptime
97.8%
participant show rate
Get started free
Built on trust,backed by results
"What are these bigger questions that we have around the broader topic? We can start to get those earlier answers. So when we go to the table to start crafting a research session, we have a lot of those things answered."
Jared
Design Research, Major US Bank
“The ability to click through and verify. That's what makes it trustworthy. You can always go deeper. That transparency is everything.”
Lauren
Research Lead, University Research Centre
Enterprise ready from day one. Your CIO will love us
27001
27701
GDPR
COMPLIANT
AICPA
SOC 2
CCPA
COMPLIANT
Scale research output with the most trusted AI platform
Get started free
#1 AI Product Research Platform
Research-grade AI, at every step. Not just a GPT wrapper.
Launch AI interviews with real participants. Every response analysed, scored, and stored automatically. Surface evidence-backed insights in seconds. Research-grade AI across your whole workflow.
50 interviewsin progress...
Loyalty members don't simply compare ticket prices
56 mentions from 39 participants
"I paid $80 more for Delta because I get 4,200 miles, free checked bag. The Spirit fare was cheaper but it's dead money."
Quality 0.87 · Unprompted · Enacted
Tell me about the last time a flight booking didn't go the way you expected. What happened?
Research goal
Identify what information travelers feel is missing or unclear during the booking process, and how they fill those gaps.
50 interviews
Trusted by 10,000+ research & product teams
4.7
4.9
CONDUCT
Three ways to run research with AI
Each method is designed around AI from the ground up. Every session feeds the same evidence scoring and the same compounding knowledge base.
See it in action
AI user interviews
Adaptive conversations that follow-up on what matters. 18 languages, 24/7. Hundreds of sessions in parallel. Every session analysed and scored the moment it ends.
I noticed you paused before selecting the fare. What was going through your mind at that point?
50 interviewsin progress...
AI live website testing
Participants complete real tasks on your live site. Screen activity is captured alongside what they said, so behaviour and attitude are analysed together.
AI prototype testing
Participants move through your Figma prototype. Every interaction is connected to what they said about it. Not just what they clicked, but why.
“Alright, I’m trying to add a return flight...”
Misclick
Click ‘One-way’
Goal screen reached
SYNTHESIZE
Ask a question, surface insights with evidence
Your research doesn’t sit in slides. Ask a question in plain language. Get findings with the exact quote, the participant who said it, and the video timestamp. If the evidence doesn't exist, it won't make something up.
See it in action
Ask any question
Just ask in plain language. Askable AI interprets the question, applies relevant filters across your studies, and returns findings with evidence.
Why are people really leaving their banks?
All studies
Surface findings
Every answer comes back with rich findings backed by evidence. Citations, direct quotes, video clips, and participant context attached to each one.
98 mentions • 84 participants
Last mention 2 days ago
Neo bank users confess they’d go back to traditional banks if they had similar mobile app.
126
Dive into the evidence
Every finding links to the participant who said it, their profile, the exact quote, and the video clip. Trace any claim back to the source in one click.
0:10 / 0:31
J
Jennifer
0:21
“It made me disappointed in that bank and I didn't want to use them no more.”
40, Kalamazoo • Finance banking Industry • August 15
D
David
0:32
"Very, very frustrating and somewhat p***** off."
42, Brisbane • Finance banking Industry • July 22
S
Shawna
0:32
“I was defeated. I didn’t know what I was going to do
39, Ogdensburg • Finance banking Industry • June 8
Helen G
0:32
“I started searching for 'family-friendly hotels near beach' and got overwhelmed with 847 results. Each one claims to be 'perfect for families' but the reviews tell completely different stories. I spent 3 hours comparing and I'm still not confident I'm choosing the right place.”
28, Perth • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Melbourne • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Brisbane • User Experience Deep Dive • June 8
Load more...
WHAT MAKES ASKABLE AI DIFFERENT
Most AI gives you an answer. Ours shows its working.
Ask a question and get structured findings with evidence. Every finding traces back to a real person, a real quote, and a real moment. All verifiable. Across every study your team has ever run.
Get started free
Henry J
55 • New York, US
M • Married • Full-time
Gloria H
25 • Austin, US
F • Single • Part-time
“Free returns make a big difference to me.”
It know who’s talking
Every finding is tied to a verified participant profile. Demographics, screening responses, and qualification criteria attach automatically the moment someone speaks.
1x
0:09 / 1:25
View transcript
Ah here’s my account, that feels intuitive
(Misclick)
It sees what they did
The system captures what participants did on screen, not just what they said. Every click, scroll, and hesitation connected to the words around it.
Spontaneity
88%
Specificity
72%
Novelty
95%
Clarity
82%
Behavioural grounding
90%
Evidence is weighted
A statement volunteered unprompted carries more weight than a response to a leading question. Strong evidence drives conclusions. Weak evidence doesn't.
THE KNOWLEDGE BASE
Every study builds on the last.
Most research expires the moment the presentation ends. Askable builds a knowledge base that compounds.
Within a study, themes from session one cross-reference with session thirty. Across studies, the 500th enriches all 499 before it.
Get started free
Theme
Specific fee language builds customer confidence
Explicit statements about hidden chargers influence customer trust in banking services
Overall quality 85%
Spontaneity
88%
Specificity
72%
Novelty
95%
Clarity
82%
Behavioural grounding
90%
100+ evidence
24 connected studies
The backbone for enterprise teams
<60 sec
to surface insights with evidence
97.8%
participant show rate
<48hrs
brief to insights
99.99%
system uptime
ASKABLE AI VS THE REST
They do AI interviews. We do AI research.
What your team needs
Other AI tools
Run AI interviews at scale
Basic moderation
Dual-agent: one talks, one takes notes
Get deeper answers, not scripts
Follows a fixed discussion guide
Adapts in real time, works on an objective
Interview globally, in their language
Limited
17+ native languages
Find the right participants
Limited access & mixed panel
Built-in verified panel, 97.8% show rate
End to end participant context
Limited or no context
Demographics, screeners, full profile
AI built for research
Generic LLMs
Research-grade AI built from ground up
Evidence with every answer
Limited & prone to hallucination
Quotes & video clips on every answer
Consistency in results
Different output every run
Same data in, same findings out
Meet enterprise security requirements
Varies
SOC 2, ISO 27001, ISO 42001, GDPR
Participant data privacy
Unknown
Zero data retention & privacy protection
Platform pricing
Cost per interview + participants
All inclusive
Get a custom quote
Built on trust,backed by results
4.7/5
5/5
5/5
"What are these bigger questions that we have around the broader topic? We can start to get those earlier answers. So when we go to the table to start crafting a research session, we have a lot of those things answered."
Jared
Design Research, Major US Bank
“The ability to click through and verify. That's what makes it trustworthy. You can always go deeper. That transparency is everything.”
Lauren
Research Lead, University Research Centre
Enterprise ready from day one. Your CIO will love us
27001
27701
GDPR
COMPLIANT
AICPA
SOC 2
CCPA
COMPLIANT
Scale research output with the most trusted AI platform