TikTok x Askable
Democratize research at TikTok
One platform for your entire team — from deep moderated interviews to quick Figma prototype tests. No training needed. No per-seat fees. No tool your team avoids.
Switch to Askable
Trusted by 10,000+ velocity-obsessed research & product teams
4.7
4.9
Built for your whole team
One platform, for everyone.
Every role on your team gets the workflow they need. Researchers go deep, designers move fast, and program leads keep it all running clean.
Sources
Last-minute fee reveals: Hotels advertised at "$180" suddenly "become $248" when service fees and taxes emerge during final payment steps, catching travelers off-guard after they've invested time configuring their bookings
Source date range
All time
Mentions
58 mentions from 49 participants
Last mention
4 days ago
Highlights
Watch playlist
Most relevant
Jonathon R
0:21
"...I spent 20 minutes configuring my perfect trip on Booking.com, and when I got to checkout, suddenly there's a $45 'service fee' and $23 in taxes that weren't mentioned anywhere. The $180 hotel became $248. I felt completely deceived..."
31, Melbourne • Industry stream name • August 15
Priya S
0:32
"Webjet showed flights for $320, but by payment time it was $389 with 'booking fees', 'payment processing', and 'service charges'. Why not just show me $389 from the start? Now I always check Skyscanner first to see real prices."
28, Brisbane • Platform Trust Research • July 22
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Sydney • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Perth • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Melbourne • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Brisbane • User Experience Deep Dive • June 8
Load more...
It just gets a bit too many choices sometimes
and then I just give up and search elsewhere
Your researchers run sessions, not tech support
Purpose-built for moderated and unmoderated research. Set up, invite observers, and start gathering insights — no juggling tools or chasing links.
Built-in observer lobby lets stakeholders watch without disrupting the session
Automatic recording and transcription. Every session captured without hitting record.
Real-time timestamped notes sync to the recording for instant playback
Get a demo
Path 1
Reached goal screen
6
10% misclick rate
25 sec avg. duration
Recordings
Heatmaps
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Your designers test prototypes with ease
Import from Figma, set tasks, and launch. All before your next standup. No research training needed.
One-click Figma sync keeps designs and tests in perfect harmony.
Path analysis shows successful vs. failed task completions at a glance
Screen-by-screen heatmaps reveal misclick patterns and confusion points
Get a demo
Michael G
39
100% eligible
Deborah H
24
100% eligible
Vincent T
41
100% eligible
Helen S
23
100% eligible
Marie J
62
100% eligible
Marie J
41
Female
100% eligible
Turn raw complexity into a clean research program
One vendor, one invoice, no per-seat surprises. Scale your team's research without scaling your procurement headaches.
Unlimited seats for your entire team. 10 people or 100, same price.
Participant incentives included in pricing. Transparent billing, no fund mismanagement.
BYO participants supported alongside Askable's verified panel (97.8% show rate)
Get a demo
Every research method. In one platform.
Prototype test
Remote interviews
AI Moderated interview
Survey
First click test
Tree test
Card sort
The backbone for enterprise teams
<60 sec
to surface insights with evidence
97.8%
participant show rate
48hrs
brief to insights
99.99%
system uptime
Participant Panel
50 countries.15+ ‍languages.
Finally, a research platform with participants who actually show up. No more juggling multiple panels, crossing fingers, or scrambling for replacements. 97.8% show rate, verified users, all in one trusted platform.
Get a demo
Superior platform built for scale
We believe research should be fast, flexible, and frictionless. No limits, no hidden costs, no gatekeeping - just full access to the platform you need to uncover insights with ease.
27001
27701
GDPR
COMPLIANT
AICPA
SOC 2
CCPA
COMPLIANT
Get a demo
Enterprise grade
One platform for all your research needs.
Built-in flexibility
Your questions change, priorities shift. Have the flexibility to pivot without barriers.
Quality by default
Expert researchers + AI acceleration + verified participants = insights you trust.
Complexity eliminated
One platform handles everything so you focus on decisions, not research ops.
USER RESEARCH
CONSUMER VIDEOFEEDBACK
Don’t just read about it, try it.
The cost of one bad decision is much greater than the cost of unlimited testing.
Get a demo
TikTok x Askable
Democratize research at TikTok
One platform for your entire team — from deep moderated interviews to quick Figma prototype tests. No training needed. No per-seat fees. No tool your team avoids.
Switch to Askable
Create a new ad campaign targeting women aged 25-34 in the US with a $500 daily budget.
Prototype test
12
responses
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Path analysis
Success (6)
Incomplete (3)
Path 1
Reached goal screen
6
10% misclick rate
25 sec avg. duration
Recordings
Heatmaps
Screen analysis
Click on a screen to understand how each participant interacted with it
Screen name 1
6
25.2 sec
Screen name 2
6
23.2 sec
Screen name 3
4
21.2 sec
Screen name 4
4
21.2 sec
Screen name 5
4
21.2 sec
Individual responses
View the full path recording for each participant, with a heat map per screen
Participant
Outcome
Duration
Misclick rate
Screens viewed
Completion date
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Donald Bradman
Success
3:55
30%
1
12 Oct 7:40pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Ian Botham
Incomplete
2:34
30%
3
10 Oct 5:41pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Dennis Lillee
Incomplete
1:45
30%
4
9 Oct 4:42pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Brian Lara
Success
1:23
30%
7
8 Oct 12:40pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Wasim Akram
Incomplete
1:45
30%
4
7 Oct 7:40am
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Trusted by 10,000+ velocity-obsessed research & product teams
4.7
4.9
“With Askable, we’re getting a team that’s genuinely invested in our success. It feels like working with real people who care, and that makes all the difference when researching in new markets.”
Serkan Ayan
UX Research Manager
Built for your whole team
One platform, for everyone.
Every role on your team gets the workflow they need. Researchers go deep, designers move fast, and program leads keep it all running clean.
Sources
Last-minute fee reveals: Hotels advertised at "$180" suddenly "become $248" when service fees and taxes emerge during final payment steps, catching travelers off-guard after they've invested time configuring their bookings
Source date range
All time
Mentions
58 mentions from 49 participants
Last mention
4 days ago
Highlights
Watch playlist
Most relevant
Jonathon R
0:21
"...I spent 20 minutes configuring my perfect trip on Booking.com, and when I got to checkout, suddenly there's a $45 'service fee' and $23 in taxes that weren't mentioned anywhere. The $180 hotel became $248. I felt completely deceived..."
31, Melbourne • Industry stream name • August 15
Priya S
0:32
"Webjet showed flights for $320, but by payment time it was $389 with 'booking fees', 'payment processing', and 'service charges'. Why not just show me $389 from the start? Now I always check Skyscanner first to see real prices."
28, Brisbane • Platform Trust Research • July 22
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Sydney • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Perth • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Melbourne • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Brisbane • User Experience Deep Dive • June 8
Load more...
It just gets a bit too many choices sometimes
and then I just give up and search elsewhere
Your researchers run sessions, not tech support
Purpose-built for moderated and unmoderated research. Set up, invite observers, and start gathering insights — no juggling tools or chasing links.
Built-in observer lobby lets stakeholders watch without disrupting the session
Automatic recording and transcription. Every session captured without hitting record.
Real-time timestamped notes sync to the recording for instant playback
Get a demo
Your designers test prototypes with ease
Import from Figma, set tasks, and launch. All before your next standup. No research training needed.
One-click Figma sync keeps designs and tests in perfect harmony.
Path analysis shows successful vs. failed task completions at a glance
Screen-by-screen heatmaps reveal misclick patterns and confusion points
Get a demo
Path 1
Reached goal screen
6
10% misclick rate
25 sec avg. duration
Recordings
Heatmaps
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Michael G
39
100% eligible
Deborah H
24
100% eligible
Vincent T
41
100% eligible
Helen S
23
100% eligible
Marie J
62
100% eligible
Marie J
41
Female
100% eligible
Turn raw complexity into a clean research program
One vendor, one invoice, no per-seat surprises. Scale your team's research without scaling your procurement headaches.
Unlimited seats for your entire team. 10 people or 100, same price.
Participant incentives included in pricing. Transparent billing, no fund mismanagement.
BYO participants supported alongside Askable's verified panel (97.8% show rate)
Get a demo
Every research method. In one platform.
Prototype test
Remote interviews
Live website test
5-second test
Tree test
Variant Comparison
Live mobile test
First click test
The backbone for enterprise teams
<60 sec
to surface insights with evidence
48hrs
brief to insights
99.99%
system uptime
97.8%
participant show rate
Participant Panel
50 countries.15+ ‍languages.
Finally, a research platform with participants who actually show up. No more juggling multiple panels, crossing fingers, or scrambling for replacements. 97.8% show rate, verified users, all in one trusted platform.
Get a demo
Superior platform built for scale
We believe research should be fast, flexible, and frictionless. No limits, no hidden costs, no gatekeeping - just full access to the platform you need to uncover insights with ease.
27001
27701
GDPR
COMPLIANT
AICPA
SOC 2
CCPA
COMPLIANT
Get a demo
Enterprise grade
One platform for all your research needs.
Built-in flexibility
Your questions change, priorities shift. Have the flexibility to pivot without barriers.
Quality by default
Expert researchers + AI acceleration + verified participants = insights you trust.
Complexity eliminated
One platform handles everything so you focus on decisions, not research ops.
USER RESEARCH
CONSUMER VIDEOFEEDBACK
Don’t just read about it, try it.
The cost of one bad decision is much greater than the cost of unlimited testing.
Get a demo
TikTok x Askable
Democratize research at TikTok
One platform for your entire team — from deep moderated interviews to quick Figma prototype tests. No training needed. No per-seat fees. No tool your team avoids.
Create a new ad campaign targeting women aged 25-34 in the US with a $500 daily budget.
Prototype test
12
responses
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Path analysis
Success (6)
Incomplete (3)
Path 1
Reached goal screen
6
10% misclick rate
25 sec avg. duration
Recordings
Heatmaps
Screen analysis
Click on a screen to understand how each participant interacted with it
Screen name 1
6
25.2 sec
Screen name 2
6
23.2 sec
Screen name 3
4
21.2 sec
Screen name 4
4
21.2 sec
Screen name 5
4
21.2 sec
Individual responses
View the full path recording for each participant, with a heat map per screen
Participant
Outcome
Duration
Misclick rate
Screens viewed
Completion date
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Donald Bradman
Success
3:55
30%
1
12 Oct 7:40pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Ian Botham
Incomplete
2:34
30%
3
10 Oct 5:41pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Dennis Lillee
Incomplete
1:45
30%
4
9 Oct 4:42pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Brian Lara
Success
1:23
30%
7
8 Oct 12:40pm
Start anytime
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Survey
$8
People who bought food on a delivery app recently
10 mins
AI interview
$40
Anyone who have a personal mobile phone and/or internet
10 mins
Apply to take part
Video call
$40
Anyone who has a vehicle insurance on
a personal car
3-6 Aug • 45 mins
In person
$40
Test some new train journey interactions
3-6 Aug • 45 mins • Brisbane CBD
Video call
$40
Anyone who has a personal mobile phone and/or internet
3-6 Aug • 45 mins
9:41
5:12
Wasim Akram
Incomplete
1:45
30%
4
7 Oct 7:40am
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Trusted by 10,000+ velocity-obsessed research & product teams
4.7
4.9
“With Askable, we’re getting a team that’s genuinely invested in our success. It feels like working with real people who care, and that makes all the difference when researching in new markets.”
Serkan Ayan
UX Research Manager
20x
More research output per team
50+
countries with millions of participants
Built for your whole team
One platform, for everyone.
Every role on your team gets the workflow they need. Researchers go deep, designers move fast, and program leads keep it all running clean.
Sources
Last-minute fee reveals: Hotels advertised at "$180" suddenly "become $248" when service fees and taxes emerge during final payment steps, catching travelers off-guard after they've invested time configuring their bookings
Source date range
All time
Mentions
58 mentions from 49 participants
Last mention
4 days ago
Highlights
Watch playlist
Most relevant
Jonathon R
0:21
"...I spent 20 minutes configuring my perfect trip on Booking.com, and when I got to checkout, suddenly there's a $45 'service fee' and $23 in taxes that weren't mentioned anywhere. The $180 hotel became $248. I felt completely deceived..."
31, Melbourne • Industry stream name • August 15
Priya S
0:32
"Webjet showed flights for $320, but by payment time it was $389 with 'booking fees', 'payment processing', and 'service charges'. Why not just show me $389 from the start? Now I always check Skyscanner first to see real prices."
28, Brisbane • Platform Trust Research • July 22
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Sydney • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Perth • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Melbourne • User Experience Deep Dive • June 8
Helen G
0:32
"The worst part is you've already emotionally committed to the trip. You've planned it, maybe told your family, and then they hit you with these surprise fees. You feel trapped into paying because you've already invested the time."
28, Brisbane • User Experience Deep Dive • June 8
Load more...
It just gets a bit too many choices sometimes
and then I just give up and search elsewhere
Your researchers run sessions, not tech support
Purpose-built for moderated and unmoderated research. Set up, invite observers, and start gathering insights — no juggling tools or chasing links.
Built-in observer lobby lets stakeholders watch without disrupting the session
Automatic recording and transcription. Every session captured without hitting record.
Real-time timestamped notes sync to the recording for instant playback
Your designers test prototypes with ease
Import from Figma, set tasks, and launch. All before your next standup. No research training needed.
One-click Figma sync keeps designs and tests in perfect harmony.
Path analysis shows successful vs. failed task completions at a glance
Screen-by-screen heatmaps reveal misclick patterns and confusion points
Path 1
Reached goal screen
6
10% misclick rate
25 sec avg. duration
Recordings
Heatmaps
Reached goal screen
75%
9
Didn’t reach goal screen
25%
3
Misclick rate
20%
Avg. duration
25.3s
Michael G
39
100% eligible
Deborah H
24
100% eligible
Vincent T
41
100% eligible
Helen S
23
100% eligible
Marie J
62
100% eligible
Marie J
41
Female
100% eligible
Turn raw complexity into a clean research program
One vendor, one invoice, no per-seat surprises. Scale your team's research without scaling your procurement headaches.
Unlimited seats for your entire team. 10 people or 100, same price.
Participant incentives included in pricing. Transparent billing, no fund mismanagement.
BYO participants supported alongside Askable's verified panel (97.8% show rate)
Every research method. In one platform.
Prototype test
Remote interviews
Live website test
AI Moderated interview
Survey
First click test
Stack rank
Tree test
Card sort
5-second test
Live mobile test
Variant Comparison
The backbone for enterprise teams
<60 sec
to surface insights with evidence
97.8%
participant show rate
48hrs
brief to insights
99.99%
system uptime
Why teams switch
The tool your team avoids vs the one they actually open
What your team needs
Complex tools
Designers self-serve without training
Too complex, team avoids it
Drag-and-drop builder, launch in minutes
Moderated sessions with observers
Clunky setup, extra tools
Built-in observer lobby, auto-record
Automatic recordings + transcripts
Requires extra steps
Every session, automatically
Reliable participant quality
Poor show rates, wasted sessions
97.8% show rate, triple-verified
Transparent incentive handling
Opaque billing, surprise costs
Included in pricing, no surprises
Bring your own participants
Limited, complex setup
Full BYO + verified panel access
Seats for 100+ team members
Per-seat fees add up fast
Unlimited seats, every tier
Works without AI dependencies
AI increasingly embedded
AI is optional. Full platform without it.
Participant Panel
50 countries.15+ ‍languages.
Finally, a research platform with participants who actually show up. No more juggling multiple panels, crossing fingers, or scrambling for replacements. 97.8% show rate, verified users, all in one trusted platform.
Superior platform built for scale
We believe research should be fast, flexible, and frictionless. No limits, no hidden costs, no gatekeeping - just full access to the platform you need to uncover insights with ease.
27001
27701
GDPR
COMPLIANT
AICPA
SOC 2
CCPA
COMPLIANT
Enterprise grade
One platform for all your research needs.
Built-in flexibility
Your questions change, priorities shift. Have the flexibility to pivot without barriers.
Quality by default
Expert researchers + AI acceleration + verified participants = insights you trust.
Complexity eliminated
One platform handles everything so you focus on decisions, not research ops.
USER RESEARCH
CONSUMER VIDEOFEEDBACK
Don’t just read about it, try it.
The cost of one bad decision is much greater than the cost of unlimited testing.
